We have been living difficult times due to the COVID-19 and how it has been affecting our lives. While maintaining social distancing is hard, we still need to shop. So, what many people have been doing in these last couple of months is that they have been turning more and more to buying online.
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The reality is that even the biggest online stores in the world are struggling to keep up with customer demand. However, what we believe is really interesting is to see what are people actually buying and what they are not even considering buying.
What are Shoppers Buying Online During COVID-19?
There’s no question that when the OMS declared that we were living a pandemic, many people started accumulating a lot of different goods. After all, at the time, no one knew what was going to happen and people wanted to ensure that they had everything they needed at home in case they couldn’t go out in the nearer weeks.
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The Fastest Growing Categories
It is curious to see what are the categories of products that have been seeing more demand by consumers. And taking a general look at them we can conclude that many people are taking everything on their hands. One very popular item that has been in a very high demand are read aking machines. Besides, it is also interesting to see that consumers are also looking to take something positive from the pandemic and the need to stay at home as much they can. So, we can see a lot of people looking at fitness, respiratory categories, and even smoking cessation.
Here are the fastest growing product categories:
Again, there are some interesting notes. For example, toilet paper has grown more than baby care products, and cured meats have been having more demand than water.
However, things don’t look good for all retailers. As we mentioned above, while some categories have been dealing with a huge demand by consumers. others have been struggling to maintain their doors opened.
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The Fastest Declining Categories
As you can imagine, with the coronavirus pandemic and the need to maintain social distancing, vacation cancelations and events cancelations have seen a huge rise. So, anything related to traveling from swimsuits to luggage, cameras, among others, have been seeing their demand lowering.
Here are the fastest declining product categories:
What About Now?
With economies slowly opening up, people are trying to get back to their lives. However, a lot has changed in these last months and we believe no one is ready to go back to what used to be their lives. It is normal that you cut your dinners at the restaurant or that you prefer to spend your vacation at home to be more protected.
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Despite what may happen in the future, we believe that buying online is the kind of thing that will never go away. And while there were already a lot of people doing it regularly before the COVID-19, the ones that weren’t now see the benefits of buying online.