Whenever you make a sale and you ship it, there is always the chance the customer returns it.
With eCommerce growing at an incredible rate, according to Emarketer, eCommerce sales will reach $27 trillion. So, as you can imagine, the number of returns should also increase.
Discover everything you need to know about refunds and returns.
While you may be getting a lot of returns, the truth is that if you provide a good returning experience to the customer, he will likely come back to your store and buy again. So, to ensure this happens, here are 6 tips to improve the return policy of your online store.
#1: Make Your Return Policy Prominent:
The truth is that your visitors will be more willing to buy products from you if they know that they can return the products in specific circumstances and if they know how to do it beforehand.
Besides showing it clearly on your website, you should also include it when you ship your products, for example.
#2: Avoid Legal Jargon:
When you are looking to improve the return policy of your online store, your main goal is to ensure that everyone understands what is there. So, there’s actually no point in having one.
So, in case you already have a policy in place, you should start by looking at it and see if everyone can easily understand it. If not, change the works, make the sentences shorter.
What is All Sales Final policy?
#3: Establish A Reasonable Timeframe:
If you are willing to offer returns to your customers, then you need to make it right. The reality is that you should avoid using tight deadlines. And it is easy to understand why if you put yourself in your customers’ shoes. Let’s say that you buy a product and you only have 7 days to return it. It’s hard to actually see the product and try it out. As soon as you notice, the deadline is already gone.
Generally speaking, when you have an online store, you should have a return period between 30 to 60 days.
How to write your return policy?
#4: Be Clear About The Conditions Of Returns:
Besides the deadline your customers need to return the products, when you are looking to improve the return policy of your online store, there are other aspects that you should consider adding. Use words like “unused,” “unworn” and “as-new” (or, if you’re feeling generous, “lightly used” and “intact”). By failing to define the condition of items you’ll accept, you risk having customers send back merchandise in tatters, which you’ll have no hope of repairing, let alone reselling.
#5: Be explicit About Return Shipping Costs:
Most eCommerce stores usually make their customers pay for the return shipping costs. And this is perfectly fine. However, you want to make sure that your customers know that they will be the ones paying and not you. No one likes hidden fees.
This is the best return policy for small businesses.
#6: Determine How You Process The Returns:
In case you usually shop online then you probably already returned products in exchange for a full refund or for a store credit. The reality is that there is a good or bad option, You should do what suits you best. With that said, and no matter what you choose, you need to ensure that your customers know exactly if thy are going to get a full refund or if they’ll get a store credit.