If you have an online business, the t shouldn’t be a surprise for you that you should have a return policy in place. However, most online business owners believe they don’t even need one since it will only be a way to lose money. However, this is the wrong approach. Instead, you should definitely consider having a competitive return policy on your website. This way, you’ll be showing your commitment towards your products to your potential customers and people will be more willing to buy from you.
Learn more about product returns.
How An Online Business Can Offer A Competitive Return Policy
#1: Having A Good Partner Or Someone In Charge:
When you are looking for a competitive return policy, you don’t need to have someone or a partner dedicated to returns only. In fact, this person or partner should be able not only to deliver smooth returns but also to take care of your inventory, track on your orders, cancels, payment delays, among others.
Notice that the person or partner that you have for this position may also be required to inspect the returned items if this is something that you consider doing.
Discover how Zaful’s return policy works.
#2: Be Prepared For Everything:
The truth is that you need to be prepared to deal with any eventuality. You never know what can happen tomorrow. So, by having a competitive return policy in place, your customers will always know what to expect from you as well as you also know what you need to do to make them happy.
However, there are some special occasions where online shopping increases drastically. These include Black Friday, Cyber Monday, Christmas, special sales events you may want to have throughout the year, among others. For these special occasions, your regular return policy won’t be enough. So, how can you make yours even a more competitive return policy?
Learn more about Pottery Barn return policy.
- Extend Your Return Window: One of the things that you should definitely consider doing is to extend your return window. This is exactly what the biggest retailers do during these times of the year and there’s a logical reason: people need more time since shipping usually suffers delays. So, since you want to maintain your customers happy, you should allow them more time to make their returns.
- Create A Gift Return Policy: One of the things that you can also do to make your return policy more competitive during these occasions is to create one specifically for gift returns. For example, you may allow gifts to be returned during these occasions in exchange for a gift card, for example. And you may even deduct the restocking fees and the returning shipping if you want.
Discover more about the dos and don’ts of consumer rights.
- Automate The Return Process: It is natural that when you make more sales, you have more people looking to return products. Just remember that the percentage of returns is about the same but as you sell more, the more returns you have. So, you know that the return process may take some time. With this in mind, you should think about how you can automate it the best way you can. This may include using tools to help you with the entire process.