When you have a store, no matter if it is a physical store or an online shop, you need to have a clear return policy in place. The ultimate goal that you need to keep in mind is that your return policy is understood by everyone, from your employees to your customers.
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So, when you want to ensure that you have a good return policy in place, you need to keep these 6 things in mind:
#1: Display Your Return Policy At Plain Sight:
When you have an online store, you need to ensure that your customers (or potential customers) are able to see your return policy directly fro the home page. So, you need to put a link to it in a visible place. In addition, to ensure that everyone understands your return policy, you can also have a banner.
One of the things that many people do is that when you send the confirmation email after someone purchased from you is to include the return policy information as well.
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#2: Stop The Copy & Paste Disclaimers:
One of the worst things that you can do when you have an online shop is to simply go o a competitor’s website and copy their return policies. The truth is that each business had its own way to operate and to make business and you may not want to comply with some situations or you may add a couple of exceptions on your own.
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#3: Use Simple Words:
One of the things that we can’t stress enough is that you should always write your return policy using simple words and sentences that everyone easily understands. When you do this, you can be sure that all your customers will understand your policies as well as the entire process to return their items or getting a refund in case you offer them.
#4: Don’t Scare Your Customers:
One of the things that tend to scare your customers is using some specific words such as “required”, “must” or even “we are not responsible for”. While the use of these words may make perfect sense to you, they usually scare people off and they won’t buy from you.
Instead, you should try to use other words that are friendly even though they should never be deceptive. Besides, never use aggressive language or tone.
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#5: Your Product Descriptions Should Be Accurate:
One of the reasons why so many online stores tend to have a high return and refund rates is because they fail in showing all the details about the products they are selling. The truth is that it may be difficult for a customer to know the material that was used to make a specific product by just looking at the images or videos that you provide, for example. So, make sure that you get all the facts and details straight to avoid future returns and refunds requests.
#6: Be Concise And Straight To The Point With Instructions:
When someone is not happy with the product they bought from you, no matter the reason, you want to ensure that the process is straightforward and easy. So, you can even add step-by-step instructions so your customers know what they need to do and what to expect.