When you have an e-commerce store, there are two words that simply scare you: refunds and return.
The truth is that handling refunds and returns is something that all businesses need to deal with. However, this doesn’t make you feel better. After all, when you know that you need to be handling refunds and returns, you usually end up thinking that your customers didn’t like your products, that you just wasted money that you could have used in different marketing campaigns or even that you just had so much work for nothing.
So, it’s time to take a look at handling refunds from a different perspective.
Handling Refunds The Right Way
The truth is that whenever you are handling refunds, you have the opportunity to delight and impress your customers. After all, even if they didn’t like your product this time, maybe they will like it the next time they buy from you.
Why do your customers return a product.
Handling Refunds And Returns As A Dropshipper
#1: Set The Right Expectations
No matter if you are a dropshipper or not, you need to ensure that you always set clear expectations about handling refunds and returns. So, you need to have a returns policy page that is easy to find on your website as well as you need to be extremely clear about the entire process. Make sure to include the following things on your page:
– if your returns are free or customers need to pay
– if there are any products that you don’t accept returns
– if there are any countries that aren’t eligible for returns and refunds
– if you offer exchanges
– how much time the customer has to ask for a return.
Take a look at how you can comply with the law in what concerns return policies.
#2: Your Return Policy Can Actually Help You Making More Sales
The truth is that return policies are crucial for all e-commerce businesses, no matter if they are small or big. Besides the fact that your customers will always know what to expect from you in case they want to return products, the truth is that your return policy page can also help you get more sales.
Let’s say that you decide not to charge any fee when a customer wants to return a product they bought from you. When the customer knows this, he will be more confident buying from you since he knows you have his back on all occasions. However, you also need to ensure that you keep these customers email addresses on a special email list. This way, you will be able to keep sending them new marketing emails and they might be buying from you again, sooner than you anticipated.
Discover more about Hollister return policy.
#3: How Dropshippers Are Affected By Returns
When you are a dropshipper, it is completely understandable that you are worried about how you will handle returns. Since you’re not taking care of the shipping and handling all by yourself, this process may be a bit confusing.
However, you need to think that your customers have no idea that you are a dropshipper. So, it really doesn’t matter where your product is sent from as long as they get it.