It is pretty common to find someone who is doing a product return. No matter the reason, more and more consumers are taking this opportunity to either exchange the item or to ask for a refund.
One of the things that we have been seeing is that most companies are imposing more limits to both exchanges and returns. The reality is that some of them have been abused so many times by their customers that they end up losing a lot of money and time.
Discover how Ticketmaster return policy works.
So, we wanted to discover the main reasons that lead consumers to product return. No matter if they are making the product return to a big or small retailer, with a more strict or liberal return policy.
So, here are the top 4 reasons for a product return:
#1: Wrong Size Or Wrong Product:
One of the main reasons for a product return is the fact that customers keep getting the wrong size or the wrong product. As you can see, this is a problem of the companies themselves that don’t ensure that their employees have enough training to always send the right product and the right size.
Simply put, companies can decrease their product returns by simply educating their employees about the products they sell.
#2: The Product Is No Longer Needed:
The truth is that companies can’t do a lot about this type of product return. The truth is that while the consumer is avid to get the product when he orders it, as soon as it arrives at his home he doesn’t need it anymore. These include a wide variety of products such as an accessory for an item they broke, phone cases, phone chargers, among others.
Discover everything you need to know about Foot Locker return policy.
#3: The Product Doesn’t Match The Description:
Whenever a customer receives a product and when he looks at it, he just can’t see any resemblance to what he ordered, he couldn’t be more unhappy. This is why companies need to pay extra attention to their products descriptions. It doesn’t matter if you have an online store or if you have a physical store.
While you need to make the products descriptions engaging, you also need to make sure that you are as accurate and detailed as possible.
Learn more about Lane Bryant return policy.
#4: The Product Didn’t Meet The Customer’s Expectations:
Unfortunately, this is a very common reason for a product return. The truth is that when you buy an item, you expect to pay a fair price for it. So, it the item that you receive doesn’t have the quality you were expecting, or if you believe you paid too much for what it is actually worth, then most people in this situation end up returning it.
When this happens, most customers tend to never buy from the same brand again. So, it is important that companies don’t oversell the product. When this isn’t the case, maybe companies aren’t just expressing the real value of the product and they need to improve it.
While there are other reasons for a product return, these are usually the ones that are mentioned by most customers. A good way that you have to prevent having to return products is to do a good research about the best companies in terms of returning policies.