There’s no question that design is a chance to make a good first impression for an e-commerce website. It has a direct effect on how much time users are going to spend there and how much they are going to buy.
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The reality is that design shows like no other how important all the design aspects are: from the beautiful UI to the elaborate UX. With e-commerce website design, it’s not just about how the website looks but how it works.
6 E-Commerce Website Design Tips
#1: Add Good Navigation, Filtering, And Search:
One of the best e-commerce website design tips we can give you is to take a closer look at your navigation, filtering, and search options.
The truth is that most online shoppers just want to find what they’re looking for to see if the item interests them. So, when you have these 3 in place, your visitors will be able to quickly scan your website by what they’re looking for. When you don’t, they will simply leave and they won’t probably come back anymore.
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#2: Stick To Simplicity:
Your e-commerce website can be beautiful and simple. By simple, we mean clutter-free, without all those bells and whistles that keep pointing visitors in multiple directions that they end up feeling lost.
Simply put, you need to ensure they will follow your lead, they see what you want them to see.
#3: Maintain A Visual Hierarchy:
Another great e-commerce website design tip is that you always want to ensure that you maintain a visual hierarchy on your website. For example, the most important information blocks should be always at the top of the page.
If you do a quick search, you’ll see that most online shops include at the top the logo and name in the header, a search bar, a navigation menu, contacts, a slider, an area with the main content, and a footer. There is a structure, an hierarchy. And when your visitors see this, they know exactly where they need to go to find what they are looking for.
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#4: Use High-Quality Photos And Videos:
You simply can’t have a successful e-commerce website if you don’t display high-quality photos and videos. Remember that your potential buyers can’t hold the items you are selling in their hands. They rely solely on your descriptions, photos, and videos. So, the better they are, the more you will sell.
#5: Add Some Personality And Beauty:
We told you above that your e-commerce website should be clutter-free. However, this doesn’t mean that you can spice it up a bit or add a bit of personality and beauty. After all, these are the details that will stand out and that will allow your visitors to remember your store.
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#6: Make Your E-Commerce Website Fully Responsive:
When you decide to launch an e-commerce website, you want to make it available and ready to be used by desktop users but also by mobile users. You shouldn’t neglect this aspect since more and more people are buying using mobile devices.