We all know that the holiday season is a great period to buy expensive products at a lower price. Besides, whenever we don’t like our gift, we can always exchange it for something else or even get a refund. However, many people deal with a lot of problems when they try to return some products.
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When you have an online shop, you need to ensure that your return policy is a bit different during this period. While you probably already know that holiday returns tend to be exceptionally high, this doesn’t mean they need to hit you hard.
Tips & Tricks To Deal With Holiday Returns
#1: Add A Holiday-Specific Return Policy:
One of the best things that you should do when you have an online shop is to have a specific holiday return policy.
While you may accept exchanges and returns throughout the entire year, in this period, you may want to extend the return period for some days or weeks. The truth is that while someone may only offer a gift at the end of October, this person may have bought the item at the beginning of the month. This means that the person who will get the gift won’t be able to exchange it if he wants to. So, it is important to take this factor into consideration.
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#2: Your Return Policy Should Be Visible:
When you have an online shop, it is extremely important that all your visitors can easily see your return policy during the entire year. But in holidays season, this is even more important. After all, it can make the difference between making a sale or allow your visitor to buy from a competitor.
#3: Keep Returns Separate From Your Regular Sales:
During the holiday season, you should ensure that you have different people taking care of the returns and of the sales. The truth is that with so much going on, it is easy to make a mistake. And this is the last thing you need at this moment.
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#4: Check Your Returned Products:
While you may accept returned products, this doesn’t mean that you can overlook the way they arrive. The reality is that you should carefully inspect all the returned items for damage. Besides, you should also see if they can be sold again.
#5: Gather Data On Your Returns:
dealing with returns is never easy but when you have a small business, this can truly affect your overall company. So, one of the things that you should try to do is to gather all data on your returns. Things such as the products that are returned and why can help you figure out if there is something wrong with the item itself, with your description, the price, among others.
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#6: Everyone Needs To Be On The Same Page:
In what concerns to holiday returns, it is extremely important that everyone in your company is on the same page. After all, this is one of the busiest periods for retailers and you want to ensure that you make the most out of it. So, having one employee saying one thing to the customer and another saying a completely different thing is no way to go.