The Etsy marketplace is one of the most attractive marketplaces for artisans and crafters to profit from their creativity. However, to be a successful Etsy seller, you must do more than just set up your shop. You also need to practice the entrepreneurial skills that all small business owners must learn if you want to stand out from your competitors.
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5 Essential Tips For Selling On Etsy
#1: Become A Part Of The Community:
One of the things many Etsy sellers don’t know is that the Etsy community is huge. This means you have all the interest in joining it.
You should try to participate in the site’s forums by providing feedback to other sellers and reaching out to your favorite Etsy sellers for advice. You can also take the time to build in-person outreach, search for local events in your community to participate in. Attending events within your own community, such as meetups and pop-up shops, are opportunities to spread awareness and network with other sellers and potential buyers.
#2: Post High-Quality Photos:
One of the most important aspects to consider when you are selling on Etsy is to always add some high-quality photos of your products. The truth is that a picture is worth more than a thousand words.
You should also make sure that you use different angles and depths to show the detail of your items.
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#3: Don’t Forget About SEO:
When selling on Etsy, you also need to think about SEO. Ultimately, this will ensure that both your shop and products rank near the top in web searches.
Notice that you should make sure to consider everything from your business name to the product titles and descriptions. When writing product details, every aspect of the product should be addressed (size, color, condition, uses, shipping, etc.) to minimize any concerns from a customer while satisfying the search engines. Additionally, keeping your shop updated by adding new content will also help those optimize search results.
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#4: Start A Blog:
While you already spend a lot of time making your own products, you should consider starting your own blog.
Starting a blog to share information about your products is one way to increase visibility apart from Etsy. Consider including details about yourself and your products (how they are manufactured, etc.), and be sure to use relevant keywords for SEO. Another great idea is to write about topics that your shoppers are interested in. For example, if you sell eco-friendly products, write blog posts about how your shopper can be eco-friendlier in their day-to-day lives.
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#5: Provide The Best Customer Service:
Customer support is always an important part of any business. After all, shoppers are more likely to buy from shops where they receive great service. This means you need to provide customers with the option to contact you by email, phone, or chat. Besides, you also want to keep your customers happy by replying quickly to any questions and feedback.
Throughout the buyer’s journey, follow up with your customers to ensure that they’re enjoying their purchase. Sending out thank you emails or asking about their shopping experience shows customers your dedication to providing excellent service. Your best marketing efforts will come from happy, satisfied customers that recommend your products to their friends through word-of-mouth marketing tactics.