There’s no question that e-commerce revolutionized retail. The truth is that online shopping brings a lot of benefits to consumers. Not only they can easily find what they are looking for from the comfort of their home as they can compare prices. Besides, customer support tends to be great not to mention that the items are delivered on their doors as well.
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Other reasons that led e-commerce to rise are related to customization, enhanced return policies, and even improved integration.
4 E-Commerce Trends You Need To Know In 2020
#1: The Growth Is Unstoppable:
There’s no other way to put it. e-commerce continues to grow and will continue in the next years. However, it is important to notice that while online shipping is definitely on the rise, it’s actual usage varies from region to region.
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#2: E-Commerce After COVID-19:
COVID-19 completely changed the perspective we look at the simplest things. After many governments declaring shutting the stores and implementing lockdowns to restrict social movement for months on end in a bid to combat the coronavirus, more and more people are resorting to online shopping to purchase items.
Overall speaking, COVID-19 changed many people’s consuming habits. While we were all used to go to a physical store on one occasion or the other, we moved to online shopping. And this e-commerce trend should continue.
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#3: Evolving Role Of Social Media In E-Commerce:
There’s no question that one of the main e-commerce trends in 2020 is the evolving role of social media.
As you probably already know, social media is already serving as a great place for people to share their opinions about products as well as to ask for customer support. Some companies are also offering special discounts and offers, and others are even promoting contests.
Besides, with platforms like Shopify for example, businesses can easily link their online stores with social media sites so that people can buy from them directly through social media. Instagram and Facebook, for example, are constantly updating their features to meet the comfort needs of online buyers.
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#4: Mobile Shopping Is Growing:
One of the e-commerce trends that we have been watching in the last couple of years is the growth of mobile shopping. Since 2016, sales made via mobile devices have increased by 15%. By the end of 2021, 73% of e-commerce sales will take place on a mobile device (Statista, 2019). These figures can’t be ignored. Improving the e-commerce experience for mobile customers can be a huge opportunity for businesses to tap into.
This is especially when it comes to Millennials and Gen Z who have grown up surrounded by computers and the internet. These generations are also more likely to be shopping online using their mobile devices, in comparison to older generations. As a result, more and more sites are now optimized for mobile use.